THE COUNCIL has set out its plans for sponsorship agreements in a bid to boost income.
At the meeting of the executive held on Thursday, June 29, councillors agreed a framework as to what type of businesses could go into partnership with them.
It includes vetoing firms that could create a negative impression of the council, has a financial or legal conflict with the council, or is a lobbying or pressure group.
Other bans would go to people promoting religious activities, as opposed to working with religious groups organising events. There would be blanket bans for tobacco, pornography, weaponry, or similar activities.
Checks would be conducted to ensure due diligence had been carried out to ensure a good fit.
Introducing the policy, Cllr Imogen Shepherd-DuBey said: “The council’s finances are very tight at the moment. Inflation is squeezing us even tighter, we cannot increase our council tax receipts. We have to look at new ways of paying for the services that our residents need.
“This is one avenue of opportunity.
“The document sets out the framework of what kind of partnerships would be acceptable for corporate sponsorship, and protects the council’s reputation.”
Potential sponsorship arrangements could be parks, sporting venues, and libraries, just to name a few things, and would ensure a consistent approach.
The policy was passed unanimously.
