A Bracknell-based baby business has won gold in the Absolutely Mama Awards 2024, having been crowned Best Online Retailer.
Natural Baby Shower was founded by Victoria Hampson and Clifton Vaughan 17 years ago, born from inspiration during their travels in New Zealand, which is where they welcomed their first child.
Their dream was to create a place where parents could get the very best natural, sustainable and premium baby products all under one roof, something that at the time, wasn’t available in the UK nursery retail industry.
They started out with just a team of two round a kitchen table and a few small brands.
Since then, they have built a team of more than 70, and now stock more than 140 eco-friendly and premium baby brands.
The Absolutely Mama Awards are designed to honour the best brands in the world of parenting,
from baby essentials to children’s fashion, to travel must-haves and toys. Every year, each
category is judged by their loyal readers and an expert parenting panel.
Natural Baby Shower was awarded gold in the Best Online Retail category, beating Kidswear
Collective and Eeny Meeny to the top spot.
Co-founder of Natural Baby Shower, Victoria Hampson, commenting on the win, said: “I’m so proud
to see Natural Baby Shower’s retail excellence recognised and celebrated.
“There are so many incredible brands out there in the online nursery retail space, it can sometimes be difficult to cut through the noise, but we will continue to spread the news and shout about all the amazing things we do here at NBS.
“We hope that awards like this one will help to do that.”
