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    The project, organised by Wokingham Lions Club started in March 2024.

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Home Lifestyle People

How a picture of your pooch can show you care

by Phil Creighton
July 3, 2023
in People
Ludo is a canine assisted therapy dog who works from the Wokingham office

Ludo is a canine assisted therapy dog who works from the Wokingham office

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CUTE pets are wanted – and each one will raise money for an animal charity.

A home care company is launching a search to find the top dog thanks to its new contest.

The firm is Caremark, and what else could they call their search for star pooch but Carebark.

Each entry will see the company donate £1 to the charity Canine Partners, up to a maximum of £500.

The charity trains assistance dogs to transform the lives of people with physical disabilities.

The firm’s top dogs say they understand the significance of canine companions in the lives of their customers, many of whom have a pet at home, while some staff provide Animal Assisted Therapy with their own cute pets.

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Caremark, which has offices in Wokingham covering the borough and neighbouring Reading, says dogs have been proven to alleviate stress, reduce blood pressure, enhance social interaction, and promote physical activity. Their unwavering loyalty and presence provide endless comfort, helping older individuals to live in the moment and alleviate any worries about the future. Furthermore, the companionship provided by dogs has been shown to have a remarkable impact on symptoms of depression, feelings of loneliness, and memory recall.

Emma Scholes, director of marketing of Caremark, said: “We understand the immeasurable value that dogs bring to people’s lives, especially when it comes to fostering companionship and improving overall well-being.

“With Carebark, we aim to shine a spotlight on the incredible bond between humans and dogs while supporting the wonderful work of Canine Partners.

“We invite dog owners nationwide to share their stories and photos, helping us build a Carebark Hall of Fame that showcases the heart-warming impact of canine companionship.”

Dog owners should email a photo along with some words about their pet and what they mean to them.

These should be sent to: [email protected] by September 30.

For every photo received Caremark will donate £1 to Canine Partners, up to a maximum of £500.

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