A Wokingham restaurant has joined forces with more than 50 of the UK’s leading hotels, restaurants and bars to attract customers and help combat mounting industry pressures this spring.
The new ‘Help Out Hospitality’ campaign is inspired by the successful ‘Eat Out to Help Out’ scheme rolled out by the UK government during the COVID-19 crisis.
Hotels, restaurants and bars across England, Scotland and Wales have joined forces to deliver the new ‘Help Out Hospitality’ campaign from this January until the end of March 2026, including Chalk Restaurant on Broad Street in Wokingham.
Many operators have reported struggling to balance affordability for customers with sustainability for their businesses. Rising food costs have squeezed margins, with staples such as meat, fresh produce and selected grocery items seeing double-digit price increases. Wage pressures are also intensifying as businesses strive to retain staff in a competitive labour market.
Led by UK-based food and drink procurement specialist, The Full Range, the new ‘Help Out Hospitality’ campaign is encouraging customers to rediscover the best of UK hospitality with over 100 special deals now available nationwide.
The initiative incorporates every aspect of the hospitality supply chain, including food and drink producers, allowing businesses to create enticing consumer deals on both meals and overnight stays at a time which typically sees a drop in business after Christmas.
A commission-free ‘Help Out Hospitality’ online platform is now live for hospitality businesses to promote offers, attract direct bookings and allow customers to enjoy the best value over the quieter winter months.
Special offers include discounted overnight hotel stays to encourage local tourism, plus food and beverage offers to help make dining out more accessible. Family-friendly dining promotions are also up for grabs to help ease household budgets.
Co-director of Chalk Restaurant Wokingham, Jacob Bartlomiejczyk, said: “We’ve joined the Help Out Hospitality campaign because hospitality is about people first. fresh food, good people, and making everyone feel welcome, not priced out. This initiative helps us keep doing what we love while supporting our guests and each other.
“Chalk Restaurant Wokingham is a cosy, friendly spot where enjoying fresh, seasonal British food feels effortless. From morning coffee to Sunday roasts and evening meals, every visit is about good ingredients, great company, and making people feel at home.”
Commenting on the launch of the ‘Help Out Hospitality’ campaign, Director of The Full Range, Barry Knight, said:
“In recent years, rising food costs have put major pressure on hospitality, and upcoming changes to business rates and wage thresholds will make profitability even tougher. By working together, we can ease the strain and inspire people to enjoy the best of UK hospitality at a time when every visit counts.”
Many of the UKs best-known producers and suppliers have already signed up to the ‘Help Out Hospitality’ campaign, alongside hospitality venues located throughout the UK.
Restaurants and hotels which have confirmed their involvement include New Forest Inn (Hampshire), Oatlands Park Hotel (Surrey), Park Regis (Birmingham), Inglenook Group, Original Collection Hotels (UK), Mosaic Pub Group (England), and many other independent operators across the country.
To find out more about the ‘Help Out Hospitality’ campaign and how you can get involved, go to https://helpouthospitality.co.uk.
