Are you a creative storyteller with a knack for digital content? Do you love exploring online trends and finding new ways to tell stories? Do you want to enter the world of digital journalism and receive on-the-job training to help you do so?
Then perhaps our new vacancy could offer the opportunity you’re looking for.
We’re looking for a Social Media Coordinator to turn our news into engaging digital content that tells our stories in different ways to help us grow our audience and continue our work to promote community journalism.
You’ll work with our Editorial team to create eye-catching content, monitor analytics to report what’s working, and come up with fresh ideas for features, competitions, and community engagement.
Interested applicants should send a copy of their CV and cover letter to [email protected] by Monday 13 October. We will then be inviting potential applicants to attend an interview during October.
This is an entry-level, part-time role with on-the-job training provided, and would suit someone wanting to enter the world of digital journalism, paid at the National Minimum Wage. Get in touch now for this exciting opportunity to join our team.
The full job description is below.
Job Title: Social Media Coordinator
Reports To: Editor
Location: Wokingham ideally (Hybrid / Office-Based – as agreed)
Level: Entry-level, part-time role
Salary: Hourly rate at the National Minimum Wage
About Wokingham.Today and Reading.Today
Wokingham.Today is the trusted voice of our local community, delivering independent, high-quality journalism to keep our readers informed, engaged, and connected. We are expanding our editorial team to strengthen our presence on social media and drive even more readers to our website.
Role Overview
We are seeking a creative, ideas-driven Social Media Coordinator to join our Editorial team on a part-time basis. This is an exciting opportunity to take the stories we publish every day and transform them into compelling, engaging content for Facebook and Instagram, helping us grow our audience, spark discussion, and increase traffic to our website. On-the-job training will be provided for this entry-level role.
Key Responsibilities
- Content Creation & Publishing: Take news stories generated by the editorial team and adapt them for social media, using Canva to produce engaging static posts, carousels, Reels, and Stories.
- Audience Engagement: Write captions and headlines that encourage discussion, sharing, and clicks, with a focus on storytelling and teasing content to drive traffic back to our site.
- Analytics & Reporting: Monitor social media performance and website referral traffic, sharing insights with the Editor on which stories and formats are performing best.
- Creative Development: Spot opportunities for original social-first features, competitions, and community-focused posts, including ideas that could support advertising and commercial partnerships.
- Digital Branding: Ensure all posts reflect the tone, style, and values of Wokingham.Today and Reading.Today while actively working to grow followers and engagement.
- Trend Monitoring: Keep an eye on social media trends and platform updates to make recommendations for new approaches to content and audience development.
- Community management: Responding to messages, answering queries and directing story tip offs to the Editorial team as needed.
Skills & Experience
- Proven experience managing Facebook and Instagram for a community organisation or group.
- Proficiency in using Canva for creating eye-catching content.
- Strong writing skills with the ability to craft compelling, clickable captions and headlines.
- Willingness to learn social media analytics and editorial judgement.
- Creative thinker with a passion for local news, community engagement, and digital storytelling.
- Organised and proactive, able to work to deadlines in a fast-paced editorial environment.
Why Join Us?
This is a chance to make a real impact on the future of local journalism, helping Wokingham.Today and Reading.Today reach new audiences and strengthen its role at the heart of the community. This role would suit someone wanting to enter the world of digital journalism, but may not have had the experience or chance yet. On-the-job training will be provided, and there is scope for the role to grow in the future.
