SHOPPERS in Wokingham are being encouraged to help a fundraising campaign to support medical research into food allergies.
Until Sunday this week, Tesco’s Wokingham store is working with The Natasha Allergy Research Foundation to help raise awareness and support clinical research into food allergies.
The store will contribute 10p from every own-brand Free From product bought by Wokingham shoppers in store or online.
Customers can also round up their shopping at self-service tills throughout the week.
All money raised will help Natasha’s Foundation to continue research into reducing the risks of food allergies and supporting ways to manage them
The campaign aims to increase awareness and understanding of food allergies, and food ingredients that can cause them.
Oonagh Turnbull, Head of Health Campaigns at Tesco, said: “The work that Natasha’s Foundation has done to date has been fantastic and we are delighted to be able to support this campaign for a fifth year.
“There are now 175 products in our Free From range, from meals and desserts to snacks, all created with great taste but without any of the allergens.
“We welcome Wokingham shoppers to try these products, or to kindly round up their shopping at the self-service tills to help raise money for a fantastic cause.”
Natasha’s Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse following the tragic loss of their daughter Natasha, who had a fatal allergic reaction to a baguette that contained sesame seeds not listed on the packaging.
Tanya Ednan-Laperouse OBE said: “We’re thrilled that Tesco is supporting us. Allergen awareness is so important, and money raised in previous years has helped to fund clinical research exploring the management of food allergies.”
For more information, visit: www.narf.org.uk