A FINCHAMPSTEAD brewery is giving amateur beer makers the chance to pour a prize winning pint.
The Elusive Brewing company’s annual competition could see one home brewer become the toast of drinkers across the country.
The winning beer will be sold in cask, kegs and cans with the creator also picking up a £500 cash prize.
Last year more than 150 amateur brewers from across the UK entered and this year the popular competition is expected to see that number increase.
Andy Parker from Elusive Brewing said: “If the standard is as high as in previous years entrants will need to be at the top of their game to take the win.
“The competition is a great opportunity for people to work with us to design and brew a collaborative beer which we’ll release via our usual channels. This doesn’t have to be the winning beer.
“Either the winner’s name or brewery logo will be incorporated into the branding of the collaboration beer. We’ll help arrange a launch event at a venue near you, so friends and family can come down and celebrate too.
“If the winner is looking to turn pro, we’ll be here to help support and guide them.”
Andy said the winning beer should be commercially viable viable. The recipe should be submitted along with the beer scaled to 20 litres at 75% efficiency.
He added: “We’ll use these when judging the final round to help us choose the winner. Choose and use your ingredients judiciously and get the most bang for your buck.
“Think like a pro. We want you to brew a beer that’s accessible and would sell well. Have a look at ours or your favourite brewery’s core line-up for inspiration. What do you think they sell the most of and why is that? You’ll probably be aiming for something 3.5-5.5% ABV
Your entry will include 3kg of our house base malt, which is Simpson’s Low Colour Maris Otter, along with 100g of one of our favourite new hops Strata. You don’t need to use these in your recipe, either the one you enter or the one we create together should you win.
“The beer must have been brewed fresh between your entry being secured and the delivery deadline. We’ve allowed three months for this. Aged beers will not be accepted.”
The closing date for entries is Thursday, August 31. Full details at: https://www.elusivebrewing.com/blog-1/2023/5/9/7th-birthday-home-brewing-competition
