A MOBILE phone app to encourage Wokingham borough residents to adopt sustainable travel methods has been launched.
Innovation Valley Rewards, designed by BetterPoints, can be downloaded from Google Play or Apple App Store.
The app records journeys made by walking, wheeling, cycling or taking the bus or train. Users can earn ValleyCoins which can be redeemed for high street or charity donations.
Prizes such as weekend trips, televisions and Brompton bicycle hire subscriptions can also be won by Wokingham borough residents who enter a My Journey Wokingham challenge via the app.
Cllr Pauline Jorgensen, executive member for highways and transport said that the borough council is pleased to be promoting the app.
“Once residents download it, they will see for themselves how fun and easy it can be to leave the car at home more often,” Cllr Jorgensen said.
“By offering rewards and getting people excited about the subject, we’re confident we can inspire long-term behaviour changes which will get people living more healthily while making our borough cleaner and greener.”
The app is part of efforts to encourage sustainable travel and reduce congestion on the borough’s roads while improving air quality and reducing carbon emissions.
It can be downloaded by anyone aged 14 and over who lives, works or studies in the borough.
