WITH AN ambition to make local produce accessible, a Wokingham man has launched a new grocery shop in the town centre.
Phil Edgecombe opened Phil’s Good Food on Broad Street earlier this month.
Stocking locally grown, often organic produce, the shop focused on supporting small farmers and businesses.
“I’ve always been banging on about knowing where my food comes from, and what’s in it,” explained Phil.
“When lockdown began, I realised I wasn’t going to have much work — so I started thinking about opening my own shop.
“I knew nothing about owning a grocery shop, so did lots of research,” he added.
The shop sells fresh fruit and vegetables, freshly baked bread is delivered from Warings bakery each day and there is a chilled meat and cheese counter as well.
And all local food and drink is from producers within 25 miles of Wokingham.
Inside, the walls are laden with dried produce, quirky independent brands, local wine from Stanlake Park in Twyford, beer from Siren Craft Brew, in Finchampstead and cider from Tutts Clump, near Reading.
“I know where everything comes from,” explained Phil. “The honey is from Wokingham hives, the eggs from Beechwood Farm in Thatcham. The fruit and vegetables are all from small, certified organic farms.
“And in some cases, I even know which field they’ve come from.”
Phil’s premise is to sell local, organic and exceptional foods while using sustainable practices.
The company gives a percentage of its profits to good causes and any surplus food is given to those in need.
Phil added: “My family have all been involved in choosing our stock, we really have a range of exceptional and award-winning products.
“My wife likes vegetarian and vegan food, so we have plenty of that.
“My passion is in wine and cheese, but I’m becoming really proud of my fruit and veg too.”
Since opening on Saturday, October 3, Phil said the shop has seen a steady stream of customers — with many returning for their freshly baked bread each morning.
“I love meeting the local community, it’s nice chatting with people when they come in.”
Phil is hosting a Hallowe’en event on Saturday, October 31, where some of the most popular products will be available to sample.
The shop is open from 8am until 6pm Monday to Friday, 9am to 5pm on Saturdays and 10am until 4pm on Sundays.
They also offer a click and collect service for some of the products.
For more information, visit: philsgoodfood.co.uk
