A CONSERVATION organisation that works across the world is teaming up with a Bracknell-based business for a digital transformation.
WWF has contracted next-generation customer experience technology firm Content Guru for the partnership, which will see it expand its customer-facing contact centre.
Utilising Content Guru’s Storm cloud platform, it will work across voice, email, SMS, and social media channels to reach supporters with just a single interface. This, Content Guru says, will create a unified supporter journey and an improved experience for customer service specialists.
It includes contact details, past donations and interaction history of the supporter, as well as the latest information about current WWF campaigns and donation opportunities. And its PCI-secure system ensures that all donations taken over the telephone will be safe and compliant with all legislation.
Sean Taylor, CEO of Content Guru, commented: “Protecting the environment is a cause that’s particularly close to my heart, so I’m delighted and honoured WWF has chosen to work with Content Guru and name its main UK auditorium after us.
“We very much look forward to hosting customer, partner and ESG events there. Our clients and partners all know how engaged we have always been with environmental, sustainability and social causes, and this new initiative is a pleasing part of that decades-long commitment.”
He continued: “At a business level, Content Guru’s storm solution will enable WWF to connect with new and existing supporters seamlessly through every channel of communication, boosting engagement and facilitating donations.
“Like all charities WWF is under huge pressure to achieve efficiencies and storm allows it to coordinate its communications and put data at the fingertips of its service agents. We are really excited about this new WWF partnership.”
And Ben Adaway, Head of Supporter Operations at WWF, said the charity was excited to be working Content Guru.
“With their support, we aim to make the experience for our supporters and donors as seamless and smooth as possible, as without them we would be unable to carry out the vital conservation work that we perform,” he said.
The partnership doesn’t just extend to use of the storm system: WWF will be naming its main UK headquarters theatre, at the Living Planet Centre in Woking, the Content Guru Auditorium.
