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    Mark Asdhwell and Liz Verrall. Pic: Stewart Turkington.

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    Mark Asdhwell and Liz Verrall. Pic: Stewart Turkington.

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Home Area Bracknell

Estate agency Hat and Home expands with new financial services arm to help make moving even easier

by James Hastings
May 23, 2023
in Bracknell, Business, Crowthorne, Wokingham
Ben Gee, Teresa Williams and Luke Strzadala from Hat and Home estate agency celebrate the launch of Milliner Financial Services

Ben Gee, Teresa Williams and Luke Strzadala from Hat and Home estate agency celebrate the launch of Milliner Financial Services

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MOVING home is one of the most stressful times in our lives.

Finding a solicitor, hiring movers, signing all the right paperwork and hoping Gordon the goldfish will settle into his new abode, are just some of the hurdles all homeowners have to face.

Now the founders of three-branch Berkshire-based agency Hat and Home have launched a mortgage brokerage to aid their mission to ‘make moving home a fantastic experience’.

Milliner Financial Services is headed by directors and co-founders Ben Gee and Luke Strzadala.

As one would expect from the makers of Hat and Home, Milliner Financial Services has a strong brand identity with a balance between trusted and distinguished and modern and edgy. The brand gives a nostalgic wink to the 1970s with its retro colour palette and throwback video edits.

Director Ben Gee explained: “Milliner is focused on developing long term relationships with our clients and our marketing is centred around that journey. The brand campaign illustrates how Milliner will always be on hand to help and make the mortgage process easier when working with a trusted adviser.”

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The firm will offer mortgages, protection and insurance products with a focus on creating client relationships for life. Milliner is an appointed representative of PRIMIS which is part of the LSL group and responsible for one in nine mortgages in the UK.

Director Luke Strzadala adds: “When choosing a partner to act as an appointed representative for, PRIMIS was an easy choice. They have a significant share of the market, excellent relationships with lenders and a robust training and support proposition for their appointed firms.”

The choice of name is no coincidence either. A milliner is of course a hat maker and was chosen as a homage to the estate agency brand which has gained notoriety within a short space of time for its clever marketing and aggressive growth.

Milliner Financial Services enables Hat and Home to offer a streamlined buying and selling experience for customers, ensuring access to a varied product base and excellent lines of communication.

Teresa Williams joins Milliner as their first mortgage and protection adviser.

Teresa says: “I am delighted to be joining Milliner Financial Services on what is sure to be an exciting journey. I look forward to helping our customers get the house of their dreams secured.”

Much like Hat and Home, Milliner has a special relationship with Parkinson’s UK and has pledged to donate £10 to the charity for every completed mortgage as it joins Hat and Home in raising £200,000 by 2026.

Gordon the goldfish will be delighted.

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Tags: BerkshireEstate Agentshat and homemortgageWokingham
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