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Finchampstead based brewery becomes local charity champion

by Emma Merchant
June 6, 2026
in Community, Featured, Finchampstead
Elusive Brewing celebrated a double triumph. Picture: Elusive Brewing

Elusive Brewing celebrated a double triumph. Picture: Elusive Brewing

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AWARD-WINNING independent brewery Elusive Brewing is celebrating a double triumph this week, following its 10th anniversary party.

The Finchampstead-based team welcomed the local community, beer enthusiasts, and civic leaders to its packed onsite taproom last weekend, marking a decade of brewing and fundraising.

The milestone was capped off by an official Special Award presentation from the Deputy Mayor of Wokingham Town Council, Cllr Alexandra Domingue, and Kevin Lenton, chairman of the Berkshire South East branch of the Campaign for Real Ale (CAMRA).

The delegation presented Elusive Brewing with a special certificate recognising both its 10-year track record of award-winning beer and its charity work.

Elusive’s founder, Andy Parker, said: “Being part of our local community is part of Elusive’s DNA.

“While our industry is facing many challenges at the moment, we feel it’s incredibly important to give priority to supporting the local charities that are the lifeblood of Wokingham.

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“Our 10th birthday was the perfect opportunity to celebrate how far we’ve come with the very people who got us here.”

Presenting the certificate on behalf of the local beer community, Kevin Lenton, Chairman of CAMRA Berkshire South East, said:

“The Berkshire South East Branch awarded Elusive a certificate in recognition of the fact that they have now been brewing for ten years. “Remarkably, during this time they have been given over 70 prestigious awards, the highlight being judged Best IPA at the 2025 CAMRA Champion Beer of Britain awards for Oregon Trail.

“Andy Parker and his team give heavily to local charities and events in Wokingham.

“In recognition of his immense contribution to Wokingham, the Deputy Mayor of Wokingham Town Council, Cllr Alexandra Domingue, presented the certificate to Andy on behalf of his team.”

Elusive’s birthday celebrations are set to continue with further local fundraising efforts.

For the fourth consecutive year, the brewery is hosting the main bar at Wokingham’s annual Party in the Park music festival, and donating 50p from every pint sold to local charities.

People can visit the Elusive Brewing Taproom in Finchampstead, to sample its award-winning beers, local wines, ciders, spirits, soft drinks, and a fully stocked ‘fridge of dreams’ featuring low and no-alcohol options, along with its four retro gaming consoles.

For information, visit: elusivebrewing.com

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