Showcase Cinema de Lux Reading joined forces with Guide Dogs this week to host an adorable gang of puppies as part of an important training session.
The pups, aged between five months and a year, were visiting the cinema to help them become accustomed to the sights and sounds of the cinema environment.
The six guide dogs in training, Brenda, Benny, Nash, Custard, Yarrow and Joshua, showed some nerves at first before settling in to watch 35 minutes of film trailers, including a preview to the upcoming release PAW Patrol: The Mighty Movie, which hits the big screen on Friday.
Stephanie Ranson, puppy development advisor at Guide Dogs said: “Training our pups in different environments is crucial for the development as guide dogs.
“It was a pleasure to take a few of our younger dogs down to Showcase Cinema de Lux Reading as we take our service animals all over the place for training, from cinemas to fire stations, and airports to buses.
“It’s all about exposing them to different sounds, sights and textures that they wouldn’t come across in everyday life, until they qualify as guide dogs, and creating a positive bank account of memories for them to look back on and remember.
“The visit to Showcase was very productive and all the pups will come away with a new experience that will help them in their development to become a fully-fledged certified guide dog.”
Crispin Lilly, UK managing director at Showcase Cinemas, said: “It was fantastic to welcome the Guide Dogs Association to Showcase Cinema de Lux Reading.
“We’re happy to support the great work the organisation does throughout the UK and, of course, it was a bonus to meet all the adorable animals.”
