IT’S TIME to see who Wokingham borough’s social media influencers really are.
A new leaderboard has been launched by marketing agency MarrDigital in a bid to find out which local estate agencies have the most power across the digital realm.
The Wokingham-based firm says it created the software tool to assess the influence and reach of agencies across Berkshire, and every two weeks it will publish the top 25.
Nick Marr, founder of MarrDigital, said: “Estate agents are essentially marketing companies with a job
of publicising their listings.
“Our leader board identifies how social our local estate agents are, and the more they engage with others online the better they perform in the rankings.”
To calculate the scores, MarrDigital uses an algorithm that monitors data from Twitter, Kred Score and Rise Global.
The first poll, released last month, saw Basingstoke estate agency Sansome & George take the lead.
“We hope more agents will join the leaderboard soon and use it as inspiration to increase their activity online,” Mr Marr added.
To find out more about MarrDigital, visit: www.marrdigital.co.uk
