Sports Direct is coming to Wokingham.
The national chain has applied this week for advertising consent for the site of the former Original Factory Shop in Market Place, which has been vacant for several months.
Owners Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.
As the business evolved, 2019 saw the rebrand of Sports Direct International to Frasers Group plc; a reflection of the Group’s growth and change in market identity.
Sports Direct is an international retailer of sports and fitness footwear, clothing, and equipment.
What started as a high-street store has evolved into a destination for sport and fitness, serving millions of customers every week across more than 30 countries.
Wokingham Today has approached Frasers Group, owners of the brand, for comment.
The consultation on the advertising plans is open until July 13.
For more information search planning application 261429 on Wokingham Borough council’s planning portal.
