A FESTIVE treat for homelovers was unwrapped in Binfield on Saturday, December 12.
Bracknell Forest mayor Cllr Ash Merry cut the ribbon to declare the new Danetti furniture showroom open.
Based at Octagon House on John Nike Way, the 6,752 sq ft showroom features contemporary furniture for bedrooms, living and dining rooms – all designed upstairs.
The new showroom is part of ambitious growth plans for the company, which is spearheaded by Daniel Smith, who lives nearby.
He said: “A physical space was always on the roadmap for Danetti.
“Since 2006 we’ve built the brand foundations on our online offer – but now taking over this new building it’s the perfect opportunity to create something special.
“With our whole team all under one roof at our new Head Office, and the huge benefit to the customer of being able to experience our products – we really feel like the showroom marks the next phase of Danetti.”
The showroom, he said, offers a design-led experience, aimed at making it easier for people wanting to seek inspiration for their homes – and would be a different experience to visit larger retailers offering flatpack furniture.
He said that the store has fully-trained staff on hand to help customers design their dream home. In the store there are ‘carefully curated’ examples of rooms, showing products that it feels its customers want to try out including sofas and mattresses.
In stock, there are dining tables, chairs, benches and barstools, while new collections for spring and summer next year, are in the works.
Part of the Danetti experience is being able to order swatches to try out at home, and gain advice on appropriate colours schemes so that everything matches.
To ensure that the right advice is given, staff have more than 20 years’ experience and a passion for interior design.
At the launch event on Saturday, customers could take part in one-to-one consultations in story with help from interior designer stylists The Secret Styling Club. It also ran a contest to win a room makeover consultation and £500 to spend in store.
“The showroom itself we hope will become a real destination for our customers,” Mr Smith said.
“Somewhere they can come, be inspired and get advice from our product experts.
“We’ve created styled roomsets for all of our collections; bedroom, dining and living – to showcase looks that you can create with our products. We absolutely understand that when we put something in our homes, now more than ever it’s got to be right and really add something to the space.
“In the midst of what has been such a challenging time, we’ve been working on designing the showroom and making big changes. Now that we can, we’re ready to open the doors and welcome everyone in, safely of course.”
The showroom is open seven days a week, with Covid-compliant measures in place including limiting numbers in store, staff wearing face coverings and a track and trace QR system.
For further details, log on to: danetti.com
