Reading-based Favouritetable, a restaurant management software system, has released a new auto sign-up feature for restaurateurs to purchase software directly from its website.
The feature has been added to cope with a long-standing issue that restaurants across the UK are increasingly lacking in – time.
Jaipal Yadav, Favouritetable founder, said: “Nobody in the UK restaurant software industry has ever done this before.
“We are delivering fully functional software on-demand, completely electronically, without forcing restaurant owners to wait for an otherwise, often drawn out demonstration date, and then sit through a long consultative sell.
“Favouritetable has been brave here, and opened a customer acquisition channel at odds with the established way of doing business in the restaurant software sector.
“We are challenging the status quo and the industry as a whole.
“This is a real first from Favouritetable and a genuine disruption in the marketplace.”
Japial added that the new development recognises that the demographics of restaurateurs is shifting, and bringing with it changes in the way people expect to buy.
He added: “To help differentiate Favouritetable, we listen carefully to our restaurant clients’ needs to better understand the challenges facing the market.
“Through these conversations it’s become increasingly clear that hard-pressed restaurateurs don’t need an intensive sales pitch or laboured discussion on the pros and cons of hospitality booking systems.
“What they do require is a service that can be quickly and easily understood, accessed and integrated into existing practices to keep their tables well-managed and fully-booked throughout the year.”
Favouritetable’s restaurant software is designed to cater to the unique needs of restaurants, and offers a comprehensive suite of tools for managing bookings, menus and more.
