TESCO IS expanding its food donation programme to help Wokingham families eat more fresh fruit and vegetables this winter.
From Monday, November 16, the supermarket will give any of the 500,000 families who use the weekly Healthy Start vouchers a £1 coupon to spend on fresh and frozen fruit and vegetables.
Every time a customer hands over their vouchers at the checkout, they will automatically receive the money-off coupon to redeem off their next shop.
Marcus Rashford’s Child Poverty Task Force, of which Tesco is a member, is currently pressing the Government to increase the value of the Healthy Start vouchers to £4.25 per week from £3.10.
Jason Tarry, Tesco UK & ROI CEO, said: “Right now, many families are facing hardship as a result of the pandemic, and we want to help by providing nutritious food to those who need it. In addition to topping up the Healthy Start vouchers by £1 each week, we’re providing an extra £4 million of food to FareShare in the run-up to Christmas, on top of our regular monthly food donations, to support food banks and community groups with vital supplies at a time when so many people are relying on them.”
Mr Rashford, said: “We all have a role to play in the community and I’m thrilled that another one of the Taskforce members has proactively stepped up to support our most vulnerable in their time of need.
“Increasing the value of the Healthy Start vouchers is a key ask of this Taskforce, but in the true spirit of togetherness, and with true understanding of need, Tesco has not waited for action but, instead, has taken action. I’m extremely grateful, as this move will make a big difference to the lives of nearly 500,000.”
Lindsay Boswell, chief executive at FareShare, said: “Demand for food has more than doubled at FareShare as a result of the pandemic, and 90% of the charities we serve expect demand to remain the same as crisis levels or increase through the winter.
“That’s why we are so grateful to Tesco for helping us to support families in need and the extensive support they are offering, which will make a big difference to so many people’s lives during the tough winter months ahead.”
Henry Dimbleby, independent lead at the National Food Strategy, said: “The problem of food poverty is real and serious, and the pandemic is only increasing that pressure.
“That’s why one of the recommendations of the National Food Strategy is for the government to increase the value of the Healthy Start Vouchers – a great way to help children get the fruit and vegetables they need to thrive.”
