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‘Ms Dai seems to have abandoned us’: Reading FC protest group puts spotlight on co-owner

by Andy Preston
January 24, 2025
in Sport
Reading FC - Dai Xiu Li

Reading FC - Dai Xiu Li

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Protest group Sell Before We Dai have put the spotlight on Dai Xiu Li, brother and part owner of Reading Football Club.

Dai Xiu Li is the minority owner of the club and was appointed as a director after Dai Yongge completed his purchase of the club in 2017.

Dai Xui Li was named as one of the richest women in the world in 2014 by Forbes, who estimated her fortune at $1.2billion.

The Royals have been up for a sale for more than a year and despite Dai Yongge’s insistence that he wants to sell the club at the earliest opportunity, no progress has been made.

The messy situation has rumbled on with the club strapped for cash, while Dai Yongge now appears to be locked in a legal dispute with former Wycombe Wanderers chairman Rob Couhig, who tried to purchase Reading last year before a deal broke down.

SBWD posted on X: “Fans of other clubs could be forgiven for thinking Dai Yongge is Reading FC’s sole owner.

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“Let us introduce co-owner Dai Xiu Li, who was also KSV Roeselare’s owner.

“She reportedly pulled funding from the Belgian club and oversaw its demise. Sounds familiar, right?

“What happened next? Unfortunately, Roeselare went out of business.

“Now, Ms Dai seems to have abandoned us.

“Like her brother Mr Dai, she isn’t keen to be in the spotlight. But when a club is in danger, the culprits must be named.

“Please RT and make her name known in the football world.”

Despite the Premier League denying the Dai’s proposed takeover of Hull City, the EFL stated that they had ‘no objections to the change of control application made by Reading Football Club’ which allowed Dai to complete his takeover in 2017.

Reports suggested that Dai did not pass the fit and proper persons test set out by the Premier League, who therefore decided to purchase Reading, who were at the time in the Championship whereas Hull were in the top flight

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