South Western Railway has become an official partner of Non-League Day, an event in the English football calendar when football fans across the country are encouraged to support their local non-league team, while Premier League and Championship football pauses for the international break.
The annual event was established in 2010 by SWR guard James Doe, who had the idea when watching his beloved Queens Park Rangers play at non-league Tavistock Town in a pre-season friendly.
Over the last 14 years, James’ idea has grown and grown, with more and more football fans watching local non-league fixtures while the clubs they support aren’t playing.
Not only have non-league clubs seen bumper crowds on Non-League Day, they have also grown their fan bases thanks to the increased publicity and awareness of non-league football.
.This week, SWR has launched a marketing campaign to promote travel to non-league fixtures by train. At any one of SWR’s 190 stations, customers can scan a QR code on a Non-League Day poster to access a map showing where their nearest local fixture.
Adverts will also be posted on social media, encouraging those on the SWR network to head to www.southwesternrailway.com/NLD and find out more about which teams are playing in their area.
Peter Williams, South Western Railway’s customer and commercial director, said:
“We’re very proud of our colleague James Doe and his achievements around Non-League Day, which is an event that fits perfectly with our commitment to support the communities we serve.
“Our partnership with Non-League Day will hopefully help to continue the momentum that James and his team have built up over the last 14 years, while encouraging football fans to take the train to a nearby game and support affordable, volunteer-led community football.”
James Doe, Non-League Day founder and South Western Railway guard, said:
“It’s really fantastic to have South Western Railway backing the campaign this year.
“The reach that this will have, spreading the message across the communities of the network, will be unparalleled. It’s a huge moment for the campaign.
“It’s important to support local football because it’s the bedrock of our national game. Volunteer-led, community football creates so many opportunities for the community, which is a big part of what South Western Railway is about.”
Local matches on Non-League Day include Wokingham & Emmbrook’s home tie against Harefield United at Lowther Road.
